Digital Marketing Specialist

At Predica, we believe that work should be engaging, not boring; exciting, not monotonous. That's why we use full-stack Microsoft technology to free organizations of repetitive tasks. Well-established and proven frameworks allow us to guide businesses toward self-management. Our main aim is always to let people focus on larger goals. We have completed over a thousand projects for 330+ clients.  

We are looking for a Digital Marketing Specialist to join our marketing team. If you are action-oriented, well-organized, reliable, and not afraid of challenges, apply today. 

Job responsibilities:

  • Assist with launch and optimization of online ads via digital marketing platforms and media agencies/partners (Google Ads, Twitter Ads, LinkedIn ads), 
  • Set up and monitor marketing automation campaigns, 
  • Gain insights into online marketing channels and campaign performance and identify trends, 
  • Analyze multiple data sources including consumer behavior analytics, user research, and experiment performance,
  • Increase and optimize campaign & sales performance via monitoring and performance analysis, 
  • Implement A/B testing strategies (Google Optimize), 
  • Conduct weekly analysis & reporting of performance and actions (Google Analytics, Google Data Studio, Power BI, Google Tag Manager, Hotjar), 
  • Follow and implement best SEO practices, 
  • Follow and adopt relevant trends in the B2B social media landscape.


  • 2+ years of experience in digital marketing, ideally in the B2B sector or IT industry, 
  • Proven expertise in paid search, marketing automation, and/or website optimization, 
  • Experience managing digital ad placement (Google Ads, display, etc.), 
  • Experience using web analytics tools and digital marketing performance metrics, 
  • Knowledge of Facebook Ads, LinkedIn Ads and Google tools: Analytics, Ads, Tag Manager and Search Console, 
  • Proficiency in email marketing & email marketing automation (, 
  • Good understanding of SEO fundamentals, 
  • Fluent English, 
  • Communication skills, honesty, proactivity, taking responsibility for your scope, 
  • Ease of cooperation with web developers. 

Nice to have: 

  • Basic design experience and a sense of aesthetics, 
  • Basic programming skills: HTML, CSS, JS.  

We offer:

  • 8000 PLN
    self-development budget
  • Flexible working hours including remote work
  • Clear career path
  • Co-financing
    of Multisport card
  • Co-financing
    of Medical Care
  • Co-financing additional group insurance
  • Hardware budget
  • All necessary licenses and tools for performing work